The elegant design of Chilly’s has led the way in the reusable bottles sector. While its growth has been organic so far, it is now using new marketing techniques to expand

Ten years ago, it wasn’t the norm for people to carry around reusable bottles: sniffing at disposable coffee cups was more the preserve of eccentric eco-warriors than hip young things doing their bit. Now, thankfully, greater awareness of the damage to the planet from single-use plastics is ­ushering in the everyday use of bottles that can be refilled again and again, and which carry none of the hippie-leaning fustiness of old-school flasks or beakers.

Sitting at the forefront of this refill ­revolution is Chilly’s, a brand that started as a simple bottle company and which has since led the way in making eco-­friendly (and wallet-friendly) reusables stylish and de rigueur for everyone from packed-lunch-munching pensioners to fashionably climate-conscious Gen Zers.

Since launching in 2010, Chilly’s has undergone some drastic changes in strategy and visual identity. Back then, the brand had to battle not only launching a product but carving out a category that was, for the most part, yet to exist. With that category now firmly established, it’s only set to expand in light of both increasing awareness of the climate crisis and initiatives like the government legislation proposed last year around phasing out single-use plastics.

A more sophisticated approach to branding and marketing is bringing crypto to new audiences. But with a ‘crypto winter’ looming, should creatives be helping to legitimise what is still a highly volatile market?

Published by Prestel, the new book provides a detailed insight into the many ways Aicher influenced contemporary design practice and theory

Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder

Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis

Pay rises, day rates, dilemmas about prioritising money or creative opportunities – young creatives have a lot to get their heads around. We asked OMSE founder James Kape, copywriter Ellen Ling and the Talent Business partner Anna Green for advice

Is it a creative industries myth that bigger budget client work can’t be creatively fulfilling? Design studio DR.ME, photographer Emily Stein and branding studio NB weigh in

Slides in the office and wellbeing workshops aren’t going to cut it anymore. We speak to design studios taking a more considered approach to mental health

McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today

We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z

The photographer and filmmaker’s exhibition at the ICP in New York celebrates the multifaceted nature of his practice over the course of nearly seven decades

Minimalism is the go-to design route for many brands. But by taking this safe option, they could be missing the opportunity to really stand out, says monopo London creative director Melanie Hubert-Crozet

We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same

The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands

We chat to VFX wizards ILM and director Baillie Walsh about making ‘Abbatars’ come to life, creating visual ‘short stories’ from Abba hits, and more

Over 30 years in the making, the new Elizabeth line in London is a herculean feat of engineering, architecture and, of course, design. We speak to TfL’s head of design, Jon Hunter, about how it will change the face of transport in London and beyond

Founder Tom Kay tells CR how he went from persuading bank managers to take sustainability seriously to running a much-loved clothes brand with a mission to get more of us to connect with the sea

&Walsh’s branding for the wine subscription service strives to shake up the stuffy world of wine

With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity

Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are

We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them

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