It is a first in the 60-year-history of the British company

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British sweet manufacturer Swizzels has launched a new product - Marvellous Mallows - first ever bag of marshmallows. Swizzels has combined the texture of a soft, fluffy marshmallow with the raspberry and milk flavour of a Drumstick Lolly - a sweet favourite much loved by Swizzels fans for over 60 years.

Holly Drescher, brand manager at Swizzels said: “We’re extremely excited about the launch of Marvellous Mallows, our latest sweet innovation and first marshmallow product in our history. At Swizzels, we’re always looking to create new products that we know our customers will love, with flavours we know they already enjoy – so we’re sure our Marvellous Mallows will be a big hit with the public.”

Fat-free with no artificial colours, the new marshmallows can be purchased from supermarkets and convenience stores now, in a 125g bag with an RSP of £1.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.